Laurel Shaw

Web Design. Content Development. SEO. Marketing.


I am an enthusiastic, adaptable, professional, and creative problem-solver, with more than 20 years experience as a website designer, developer, and content creator. Years of experience with research, digital publishing, content strategy, web site creation from the ground up, and online storytelling.


  • Web Designer and Developer, Freelance, Cedar Falls, Iowa — 2005-Present
    Create web sites from the ground up. Work closely with clients through the entire process, managing the project with the client. Maintaining websites for clients. Instructing clients on how to manage and participate in their own site maintenance. Developing SEO and analytics processes that fulfill the needs of each individual client (i.e. no cookie cutter stuff). Leading clients through the process.
  • Web Developer/Designer, Xpressions, Cedar Falls, Iowa — 2013-2017
    Recreating databases and web sites to sell a wide variety of products both nationally and internationally. Working with PHP and Drupal to rebuild sites while still maintaining existing sites. Writing copy for e-commerce items.
  • Web Designer – PIPAC, Cedar Falls, Iowa   2004-2005
    Design, build, write, and maintain half a dozen sites for a variety of varied corporate entities. Work with outside marketing agencies to fulfill SEO requirements.
  • Web Associate, ADC, Eden Prairie, MN — 2003-2004
    As part of the Marketing Department at corporate headquarters, develop strategies for electronic marketing, program sections of the corporate web site, work with design firm on reworking of the corporate web site. Work on the team dedicated to building a new intranet from scratch.
  • Web Design Consultant, Spherion, Minneapolis, MN — 2001-2002
    Consult with clients around the country on the design and build of their web presences. Special focus as a consultant was web site usability and design.

Even Older Experience

  • Web Designer/Developer, Hellman Associates, Waterloo, IA – 1999 – 2001
  • Web Designer/Developer, ACME Internet, Eden Prairie, MN – 1998 – 1999
  • Web Designer/Tech Support, BPSI Inc., St. Paul, MN – 1998
  • Web Designer/Developer, NCEO, University of Minnesota, Minneapolis, MN – 1996 – 1997

Other Experience

  • Tech support/IT setup for a local retail business – 2012
  • Political Campaign Chair of a successful local political campaign – 2013
  • Committee member for school bond election committee – 2014
  • Committee member – Cedar Falls Schools Redistricting – 2014
  • Election Official and Chairperson – Black Hawk County, Iowa 2017-present


  • University of Minnesota, Duluth — Studied Art Education, 1995
  • Normandale Community College — HIT Implementation Support Specialist Certificate

Some of my skills

Content creation (visual and written), editing, wireframes, UX/UI, XHTML, CSS, Javascript, PHP, Drupal, WordPress, Moodle, Photoshop, Adobe Creative Suite, GIMP, SEO, Internet Marketing, Social Media Marketing, Database solutions, E-commerce, payment processing, Google Analytics 

Providing imaginative and innovative ideas for problem solving. Working multiple projects and priorities. A love of learning and a love of the field. Thorough, accurate, efficient, fun to work with

My Linked In

My Indeed Resume

Portfolio Page